author · SDG 12

Publications by Prashant S Kalshetti

Publications by Prashant S Kalshetti at Dr. D. Y. Patil Vidyapeeth, Pune, aligned with SDG 12: Responsible Consumption and Production. 5 publications.

← All publications in SDG 12

1. AI and programmatic advertising: Revolutionizing media buying and ROI optimization
   Global Business School and Research Centre · AIP conference proceedings (2025)
2. Predictive Analysis for Sales Forecasting Using Machine Learning: Leveraging Data-Driven Insights for Enhanced Business Planning and Decision-Making
   Global Business School and Research Centre · Dr. D.Y. Patil Vidyapeeth, Pune · 2022 International Conference on Innovative Computing, Intelligent Communication and Smart Electrical Systems (ICSES) (2024)
3. Comparative Analysis of Print and Electronic Media on Brand Equity Using AI and Data Science Techniques
   Global Business School and Research Centre · Dr. D.Y. Patil Vidyapeeth, Pune (2024)
4. Analyzing the Impact of Semiotic Strategies in Brand Development on Consumer Psychology Using Machine Learning and AI
   Global Business School and Research Centre · Dr. D.Y. Patil Vidyapeeth, Pune (2024)
5. Analysing How Marketing Management and Artificial Intelligence are used to Change Customer Engagement
   Global Business School and Research Centre · Dr. D.Y. Patil Vidyapeeth, Pune (2024)